33+ Good To Great Quotes Stockdale Paradox. The pandemic is a global stockdale paradox. A key psychology for leading from good to great is the stockdale paradox: Have faith that you will prevail in the end, and always confront the . A message for uncertain times. Retain absolute faith that you can and will prevail in the end, . Get everything you need to know about stockdale paradox in good to great. The stockdale paradox is a phrase that was coined in jim stewart's book good to great and is named for admiral stockdale and his thoughts . The stockdale paradox is a concept, along with its companion concept confront the brutal facts, developed in the book good to great. The stockdale paradox i first read this quote in the book « good to great » by jim collins i found in it a powerful message that i often repeat to my. Good to great, he refers to that quote as the stockdale paradox.